Dear partners, shareholders, colleagues, and friends,

Greetings!

As the Lunar Year 2024 comes to a close, I sit down to reflect and summarize Rhitz’s journey over the past year. Many memories and thoughts are swirling in my mind—complex, intertwined, and hard to fully put into words.

2024 has been an extraordinary year for Rhitz—a year of steady preparation bearing fruit, soaring business performance, deep policy adjustments, and incremental operational achievements.

 Focusing on Core Business, Bearing Fruit Through Persistence

Years ago, when Rhitz was still small and the industry was sluggish, I proudly emphasized: “Focus on ceramic coatings as our core business and never waver from it.”

From 2018 to today, we have remained committed to our core business, moving resolutely along the path we believe is right and promising.

During those lonely and challenging days, our R&D team persevered through repetitive orthogonal experiments in the lab; our marketing staff, undeterred by the lack of booths or advertisements, carried samples and color swatches to the Canton Fair with courage and confidence; our factory and support teams worked diligently and efficiently behind the scenes.

All these efforts, alongside the launch of new products and the expansion of the Rhitz brand, have grown increasingly meaningful. I believe this is what defines the patience and potential of Rhitz people.

Outstanding Performance and Sustained Growth

In 2024, Rhitz delivered exceptional performance, maintaining high levels throughout the year. Compared to 2023, we achieved over 90% growth—a remarkable feat in the ceramic coatings and cookware & small appliance coatings industry. We are both proud and excited about this achievement!

Strategic Investment and Operational Upgrade

Alongside outstanding sales performance, we carried out deep adjustments to our overall operational strategy, particularly in hardware, personnel, and time investment.

Invested in a 2,000 sqm warehouse in Jinhua, adding one-third more staff and vehicles.

The South China R&D Center officially started operations in September, consolidating sample rooms, color-matching, and sample production systems to better serve our South China clients.

Established a 3+2+2 talent training and service system in South China, integrating marketing, color-matching, and technical services to provide full support.

Formed a central marketing division responsible for expanding and managing major domestic clients.

Invested more manpower and resources in the international department, participating in the Canton Fair and Zhongshan Appliance Expo to engage with more end customers.

Export business continued to grow steadily.

Gratitude to All

Our deepest gratitude goes to our partners and clients. Your trust, support, and recognition form the foundation of Rhitz’s growth.

We thank our major shareholders for their unwavering trust and support, serving as a stabilizing force for Rhitz’s growth.

Thanks to all Rhitz employees—your diligence, teamwork, and efficiency are the driving forces behind our rapid development.

We also extend our gratitude to all leaders, mentors, and friends who have contributed to Rhitz’s development. Your support is invaluable.

Looking Ahead

First, the cookware and small appliance industry faces market fluctuations. The instability in our clients’ businesses calls for careful thinking about new growth opportunities.

Second, under the PFAS regulatory landscape, we must ensure competitive products, a strong brand presence, robust organizational and marketing capabilities, and adequate talent and financial support.

Third, talent shortage remains a challenge. We hope more outstanding professionals will join Rhitz to drive the company forward while achieving personal growth.

Fourth, the scope and depth of our industry determine our growth potential. Rhitz will continue focusing on our core business while exploring new opportunities abroad and in other sectors.

Closing & Wishes

Finally, I wish all our shareholders, partners, clients, colleagues, and friends a healthy, prosperous, happy, and auspicious New Year!

Thank you all!