Continue to drive brand building, technology innovation and marketing promotion.
2020
Entried the kitchen eclectrics national market and completed the market layout in Chian.
Plotted new strategy to entry overseas market.
2019
Became leading brand in coatings industry on the cookware markets in Jiangsu, Zhejiang and Shanghai.
2018
Restructuring of sales force to build top tier marketing team in the coatings industry
Renamed company name as Zhejiang Rhitz New Material Technology Co., LTD
2016
Release of ceramic non-stick coatings with the texture of marble pattern and got great achievement on market.
2014
Release of ceramic non-stick coatings in cookware market (Product name: CERAMOND N)
2013
Submitted patent applications of non-stick coating compositions and application techniques (total 6 projects)
2012
Provincial Science and Technology R&D project in Zhejiang Province -"Development of Ceramic Non-stick Finishing Agent for Cooking Utensils" (July 2012 ~ June 2014)
2011
Zhejiang Rhitz New Material Technology Co., Ltd. is a sino-foreign joint venture, being jointly invested by Zhejiang Senmao, Shanghai Ximu and Hong Kong Anfucheng in the Science and Innovation Center in Pinghu City, Zhejiang province in August 2011.
